ARTIFICIAL INTELLIGENCE IS BRINGING A GREAT CHANGE IN E-COMMERCE!

 
ARTIFICIAL INTELLIGENCE IS BRINGING A GREAT CHANGE IN E-COMMERCE!

 A technology that once sounded futuristic is now here, and smart businesses have realized it’s not an optional tool in this tech-crazed climate, and begun implementing AI in order to create the easiest possible user experience. Analysts predict that by 2021, 85% of a consumer’s relationship with a business will be managed without interacting with a human.

 The internet provides consumers with an unprecedented amount of information and options, but it also makes conversions harder for businesses, due to abundant options and price matching. With AI, businesses can use algorithms to gain insight into the wants and needs of the consumer.

Over the years, Artificial Intelligence (AI) has helped transform the business models of many enterprises and brands. Every year, new advances in technology are being made in different industries.

Integrating AI in E-Commerce has helped to increase the market standards for many companies. Identifying different patterns in consumer behavior and analyzing data sets with the help of AI, has led to the creation of a more personalized experiences for consumers.

By using AI, eCommerce sites are able to create personalized online experiences and recommend products uniquely suited to each shopper.

Personalized marketing using AI has proven successful for companies like Amazon and Netflix, who were early adopters of the technology.

The future is here, and the future is artificial intelligence.